Marketing Stroke: iTunes

Yesterday I was hit by one of my usual late night marketing strokes, this time about iTunes´ price policy.

I´m still hesitating though to how I should name this post:

- The importance of price setting: powerful marketing victim of its own success

Or, paradoxally

- Why I think the price of an iTunes track is a value that should be quoted on the stock exchange.

Steve Jobs is a man of great talent. And yet, he deserves one further award for generating the only permanent psychological price the world of marketing has ever seen: 0.99€.

Indeed, of all things on earth, an iTunes´ track is definitely the only product whose price has remained strictly unchanged all through the years, no matter what crisis the music industry was going through. Almost more important than the brand iTunes itself, the price of 0,99€ has become so strongly associated to the brand that it has almost taken over it, so that in 2009, when iTunes decided to increase the price from 0,99€ to 1,29€, sales dropped. See Billboard´s article here (http://www.billboard.biz/bbbiz/content_display/industry/news/e3i7917210cb575a9b91b4543e3d671922a)

So Steve, congrats on one side for achieving the one and only permanent and immutable price EVER. But on another hand, hasn’t iTunes´ admirable marketing and powerful price policy proved so influential you kinda shot yourself in the foot? Not setting a variable price from the beginning and now not being able to change it definitely attests for a loss of opportunity on the profit-making side.

Maybe I should have named this post: Powerful marketing or how a psychological price can take over a company’s profits.

Maybe Zuckerberg will come with an idea.

Online cemetary or Cemetary 2.0

Does Facebook make us immortal?

Actually, it does. As a matter of fact, i sometimes check out my deceased cousin´s Facebook page. And somehow, reminiscing the past through his Facebook profile reanimates memories in a colorful and more "alive" way than plain brain retrospection.

What if a numerical profile subconsciously made one immortal to the eyes of others?

One more reason everyone should have a FB account?

I should totally work for Facebook´s marketing.

dejtingsajter

Small talk

You know, those old ladies in the supermarket who try to engage on a conversation with you and won´t let go until they´re ready with what they have to say and actually never are unless you put an end to the conversation yourself by leaving with your heart aching because you just abandoned someone who just needed to talk because they got no one to talk to?
I pray everyday i never want to be that old lady.

E.T . Home.

After writing the last post, i started thinking about how many places i had lived in since i was born and came to a total of 19 places.

I have had 19 different homes in the last 31 years, in 5 different countries.
This is HUGE compared to other people.

Funny how i´d never thought about this before... but maybe this is why i can never stay in one place for too long? I´m just too used to moving around all the time.
I´ve been accustomed to seeing and living something new continuously since my youngest age. Maybe this is also the reason why i get bored very quickly by everything?
The worse, is that i actually can´t decide if this is harming me more than it is benefiting my life.

Maybe that´s my pattern: to always have a lot of things that never last for a long time. Just like the people i love(d). They too never last(ed) for a long time.

I am so getting myself a "best-before date" tag.

Things...

Things... Who need things? I don´t. Things usually prevent you to go away when you want to. So basically, i just store "things" in my head. Funnily enough, i fail to memorize a lot of things, but there are things i can´t forget, like the toys our father gave us and that got stolen when my sister and i were kids. Those things i´d like to still have and carry around forever.