lundi 24 juin 2013

The men I have been with

It is a long time now,
But someone broke my heart
Like I had never thought
This would happen to me
He robbed me of my love
Time has never erased
How I still feel for him
And how I see us both
Still walking hand in hand
Laughing about the world
What other people do
How we are always two
How he has never gone
I guess I do not know
Why my love doesn´t fade
Perhaps it´s meant to be
That I will always love
The men I have been with
I´ve gave them once my love
And though they broke my heart
They still do live in it
For how long I don´t know
I don´t want it to stop
I love them forever
The men I have been with

mardi 14 février 2012

The Coca Cola of the Music Industry

Hello bitches, long time no see!

After reading the following article ( on how Laurent Garnier publicly trashes Ed Banger, I just couldn´t keep my mouth shut.
Those who know me, know I´ve a thing with Marketing. Marketing has been my longtime boyfriend. It is my longest relationship and I wish it a Happy Valentine´s day!

Now back to Laurent Garnier. My tought on this, is that today more than ever:

- Music is an Attitude
- Marketing is king (look at Lana del Rey)
- and Life is a Bitch.

If you´ve a problem with whoring yourself out to serve both your interests and your passion, you´d better either be extremely talented and lucky to be able to sell your music, or you quit being a musician. Or else, you stay a musician, but stop complaining that others are achieving fame and financial success by using a different strategy than yours.

Everyone´s objective is different.
But most of all, Music is a game. It´s entertainment! It´s fun! It definitely should be marketed.
Ed Banger and Sound Pellegrino are the Coca Cola of the music industry: they know the power of branding. And I love that to them, music isn´t just music. It´s ´become a core product out of which you can create your own brand and use it in so many different ways to reach fans. Kudos for this guys!

I love Laurent Garnier´s music, but honestly, there is so much more to music than just music.

jeudi 23 juin 2011

And you thought Hitler had died...

Today i´m in an agressive mood. I´m tired from my night at work yesterday. I´ve been drinking way too much these last days. And i´ve also been hanging out in front of my computer too much, blame it on Facebook and now also

Anyway, I´m angry today so i´m writing an angry post too. Word.

I live in Hannover, capital of Lower-Saxony, a city that has been destroyed to 90% during World War II.
As one could be lead to think, Germans my generation (1979, plus-minus) must certainly have forgotten about the damage, both physical and psychological, of WW2, and now lead a nice, peaceful existence thinking that what Hitler has done was bad but that, Thanks God, it´s over, and this is now all HISTORY.

How wrong was i to think it could have been HISTORY, for Hitler is still alive in many a German´s mind. And by the looks of it, he´s still doing his job pretty well at terrifying people.
Not a day passes by without receiving an invitation to a lousy Anti-Nazi march, Anti-Nazi party, Anti-Nazi anything. In Hannover there are even clubs labelled Anti-Nazi, which i think is completely out of the place. Party yes. Political party (whith no crappy wordplay), NO.

It looks to me as Germans somehow still felt guilty and ashamed about what happenned during WW2. But guys, this is fucking HISTORY now. It is OVER. It´s 70 years old!!! And no, it is not happening again (we hope). And above all, you are NOT responsible for what happened.

Maybe this is some kind of "After War Syndrom" though.
I was born in a country destroyed by its neighbours, Lebanon, and every time i meet an Israeli, the first thing they usually tell me is how sorry they feel for what has been done to my country. And i´m usually like, it´s ok guys, it´s not really your fault now if your friends and fathers and cousins had to fight. It´s no one´s fault, but the government´s really. And most of all, it is bloody over. Is is HISTORY. Just like in Germany. Hitler has died. The war is over. And, there has been enough time for redemption. Now, subject closed.

Always bringing it back doesn´t make it die, it keeps it more alive than ever.
I don´t want to live in the reminders of Hitler and WW2. It just brings me back to where I come from. To the 10 years i´ve spent with my family moving from one house to another by fear of being bombed. To the countless nights in underearth shelters, trying to sleep, terrified by the sounds of bombs outside.

I´m just so fed up with ant-facists, and anti-nazis and all that crap. Just shut the fuck up and let it die, bitch.

dimanche 19 juin 2011

Treat it like a dog: piss on it and walk away

Put no hardwork in uncertainty. Just hard feelings.
And then forget.

lundi 18 avril 2011

Marketing Stroke: iTunes

Yesterday I was hit by one of my usual late night marketing strokes, this time about iTunes´ price policy.

I´m still hesitating though to how I should name this post:

- The importance of price setting: powerful marketing victim of its own success

Or, paradoxally

- Why I think the price of an iTunes track is a value that should be quoted on the stock exchange.

Steve Jobs is a man of great talent. And yet, he deserves one further award for generating the only permanent psychological price the world of marketing has ever seen: 0.99€.

Indeed, of all things on earth, an iTunes´ track is definitely the only product whose price has remained strictly unchanged all through the years, no matter what crisis the music industry was going through. Almost more important than the brand iTunes itself, the price of 0,99€ has become so strongly associated to the brand that it has almost taken over it, so that in 2009, when iTunes decided to increase the price from 0,99€ to 1,29€, sales dropped. See Billboard´s article here (

So Steve, congrats on one side for achieving the one and only permanent and immutable price EVER. But on another hand, hasn’t iTunes´ admirable marketing and powerful price policy proved so influential you kinda shot yourself in the foot? Not setting a variable price from the beginning and now not being able to change it definitely attests for a loss of opportunity on the profit-making side.

Maybe I should have named this post: Powerful marketing or how a psychological price can take over a company’s profits.

Maybe Zuckerberg will come with an idea.

jeudi 17 février 2011

Online cemetary or Cemetary 2.0

Does Facebook make us immortal?

Actually, it does. As a matter of fact, i sometimes check out my deceased cousin´s Facebook page. And somehow, reminiscing the past through his Facebook profile reanimates memories in a colorful and more "alive" way than plain brain retrospection.

What if a numerical profile subconsciously made one immortal to the eyes of others?

One more reason everyone should have a FB account?

I should totally work for Facebook´s marketing.